Abstract
The article analyses discursive practices of mass-media culture in modern Ukrainian essay-dramas, including the research on performative nature of writer’s essays that have bright features of dramas. Suggestiveness is analysed for its active impact on imagination, emotions and reader’s subconsciousness. Dialogicality, which was studied separately, can get features of multi-dialogicality. These practices of massmedia culture in the poetics of essay-dramas are transforming, while forming a new spiritually-mental code of speech.
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